Eurorite celebrates their 40th anniversary with a new brand.
Cabinets that elevate your living space.
39 years of European-style cabinets. 39 years of Canadian-build quality. 39 years of creating living spaces.
As we approach our 40th year in business, the time has come for us to take our passion for sparking joy through inspired spaces and to express that with an updated look and feel.
“After all these years I’m amazed by Eurorite’s dedication to continuous improvement,” says founder Bill Longman. “I’m especially proud of our employees, our product and the loyalty of all of our customers.”
Building great spaces isn’t just about beautiful cabinets and so we’re excited to introduce to you our brand new logo and website. Both are inspired by our commitment to manufacturing beautiful, affordable cabinets that are made to last.
This new brand will allow us to enter a post-pandemic world with a stronger digital presence that better captures the essence of our organization. At the same time, our new brand will highlight the wonderful people who are the faces of our organization and stories from our community.
“Eurorite is a great story, one that I’m very proud to be a part of,” says Chris MacKinnon, who’s been the president and CEO of Eurorite since 2010. “While we have a lot of ambition and are focused on technology, machinery, materials and advanced processes, our company would be nothing without its people. Without the caring behind it all, the customer experience falls short. We have always managed to learn and grow from each experience and we make it right every time. We care!”
About our new logo
Our heart is crafting quality beautiful and functional cabinets for living spaces. The logo is designed to capture this in a clean, graphic “E”—a modern, timeless icon evolved from past looks—evoking the shape of a cabinet.
While still feeling familiar to the history of Eurorite, this new logo presents a smart, versatile and unique look for the future.
About our new website
Our new website is made to reflect who we are and the value we bring through a modern, clean look that reflects the European design and style our company was built upon. Large imagery and open spaces let the content breathe and create beautiful spaces that visitors can experience by scrolling through.
We’ve refined the user experience to intuitively guide visitors through the site as they explore the products we have to offer.
About our new colours
For as long as we’ve been Eurorite, red and blue have been our colour palette. With our new brand, we’ve updated these with a modern look to reach our customers in the new decade.
Red is vibrant, exciting and alive. It grabs the eye and demands attention. This hue is called Living Red and symbolizes our passion for quality and our heart for the community.
Blue is a calmer, grounded colour. It’s simple, balanced and humble, evoking the identity of our company, founded out of a garage.
Both colours together create a balanced atmosphere that smartly complements the living spaces that we create.
Eurorite is the largest cabinet manufacturer in Western Canada. A design-focused manufacturing company, we build beautiful, premium quality European-style cabinets for every space in the home that are made to last. Eurorite was founded in 1981 by local firefighter Bill Longman and even though we’re now a larger company with a larger product line based out of a larger facility, the same philosophy inspires our work: do things right so people can’t help but talk about it.